One can’t just only rely on newspaper ads, billboards, television ads. There are 560 million internet users in India only. If you look around you and observe closely you will notice that we are using the Internet more than any other means of social interaction.
We are using the Internet for communication, alternatives for books, entertainment, maps, weather reports, news etc. It can be deduced that for any futuristic business the Internet presence is vital.
It has become a basic instinct nowadays to Google anything which comes your way and if you have not heard about it earlier. It can be an address, a food item, any shampoo, drink or even a Business Name.
Once you make a sales pitch there is a very high probability that your prospect will Google you to check about your products and services. This is a very important decision making moment for the prospect and it is of utmost importance that there is more and more information, reviews and reference available for prospects.